Every story has a beginning. Today we would like to share ours and the journey we embarked on to create APE as a leading pioneer towards ethical shopping and living.

But first, let’s start with us!

Who are we?

Our names are Ollie and Jake. We are twin brothers, 28 years old, and like anyone we love to socialise with friends as well as dabble in a bit of golf and football in our spare time.

Our family used to be in the butchering business, so we weren’t always this way. It wasn’t until 2017 that we decided to open our eyes to a more thoughtful way of living, and make the leap to veganism with a healthy plant-based diet.

Now, we could do our part in making the world a much healthier, cleaner, and greener place to live – caring very much about not only animals, but people and the environment too (hence our company name).

However, despite owning an external cleaning business and changing our diet, we’ve always felt that we’ve wanted to do something meaningful with our lives.

The problem

Our change in lifestyle meant that we wanted to shop online for cruelty free clothing and accessories, which didn’t skip out on using ethical practices in both production and distribution.

But the amount of time and effort spent searching was endless!

The solution?

A project that aims to be resourceful, and make a positive social and environmental impact for everyone through sustainable shopping and fair trade products.

So, we ditched the squeegees, rolled up our sleeves, and got to work to help clean the world instead of windows.

And that’s where APE began!

We work hard to continually uphold our ethics by reducing waste and protecting lives. As a company, it’s important for us to build strong relationships with our suppliers and employees, with regular reviews, training opportunities, risk-free workspaces, and most of all by listening to how we can improve as ambassadors for animals, people, and the environment alike.

Plus, with every purchase 10% of the profits go to our chosen charities – so you can feel happy knowing that your new shirt, pair of shoes, or purse is making a big difference.

What does the future hold?

We hope that as APE grows and the more we expand our range of products through time, we can make ethical clothing easily available to the mainstream where it becomes effortless to make the ethical choice with no compromise to quality, fashion or price.

Visit APE Lifestyle and Store to find your next buy for animal free clothing. Because saving the world will never go out of style!